MANILA, Philippines – The School of Executive Education and Lifelong Learning (SEELL) at the Asian Institute of Management (AIM) is collaborating with the Bank Marketing Association of the Philippines (BMAP) to launch two new educational programs aimed at enhancing the skills of marketing professionals in the banking sector. The Basic and Advanced Financial Marketing Professional programs are designed to enhance participants’ fundamental marketing skills and deepen their expertise and strategic thinking in bank marketing.
The programs are customized for bank marketing professionals nationwide. They cater to individuals at various stages of their careers in bank marketing, from those with foundational experience to seasoned marketers aiming to enhance and expand their strategic skills.
Professor Albert Mateo, School Head of SEELL, expressed his enthusiasm for the partnership, highlighting the significance of these programs for the banking industry. He noted, “It has been our lifelong dream to create something for the banking industry. AIM is proud to be the only school in the Philippines ranked in the Financial Times, placing 6th in Asia and 70th worldwide, reflecting the high quality of education we offer.”
Prof. Mateo emphasized the potential impact of these programs on the banking sector, stating, “We hope that marketing professionals in the banking industry will benefit from lifelong education and training with us. Effective marketing can help integrate more people into the formal banking system, fostering business growth and, ultimately, national transformation.”
Ms. Mai Sangalang, BMAP executive and Head of Corporate Affairs and Brand and Marketing at Standard Chartered Bank, echoed Prof. Mateo’s sentiments. “This has been a long-standing aspiration for BMAP—to provide education and continuing education for bank marketing professionals. There is no formal education specifically for bank marketing, and we feel these programs are the answer. AIM is our first and only choice for this partnership,” she said.
With these new programs, SEELL and BMAP aim to fill the gap in formal education for bank marketing professionals, providing them with the tools and knowledge to excel in their roles and contribute to the growth and transformation of the Philippine banking industry.
