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Building a Culture of Case Study in Tourism and Hospitality - AIM Leader

The Asian Institute of Management-Dr. Andrew L. Tan Center for Tourism conducted the Tourism Case Writing Workshop, in partnership with the De La Salle College of Saint Benilde School of Hotel, Restaurant and Institution Management (DLS CSB SHRIM) last 09 December 2024. This session brought together faculty members of DLS CSB SHRIM to enhance their teaching and research capabilities in tourism and hospitality through the introduction of the AIM case method pedagogy.

The session served as the first of the two-part case writing workshop designed to bolster collaboration and produce high-quality, impactful research in the field.

We are excited for the valuable lessons and future initiatives that will emerge from this writing workshop.