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Why I Enrolled in the AIM DBA Program - AIM Leader

Class Notes from Eugene Acevedo, MBM 1987 • First seen on his LinkedIn page.

I had been scanning doctorate programs in the last decade or so (admit it – you also did!), but I wasn’t serious about it especially because that was the time I switched employers. When initiating a growth-oriented business transformation, I needed to completely focus. More energy is required when building momentum.

I last physically studied in-campus ten years ago when taking the Harvard Business School Advanced Management Program. The two hundred cases over eight weeks, plus another dozen professional certifications over the last seven years, prepared me well for my present mission.

I completed my MBA 37 years ago. Now, I am back at the Asian Institute of Management for my DBA as part of the first cohort of 18. This time, I am not the youngest in my class. This time, I am paying for my tuition fees.

The first few days were intense but collaborative, insightful and inspiring. I credit it to the well-curated materials, world-class academic staff, and wonderful mix of students.

Half the group are CEOs/country managers, and the balance consists of senior executives and professors. The industry mix is interesting, with no single sector exceeding four students. And yes, in true AIM style, we have a good contingent of foreigners (although all have strong links to the country). I am looking forward to spending more Saturdays with them before we write our dissertations.

Why study again?

First, while writing my two books and over two hundred LinkedIn posts, I found myself researching concepts. My method consisted of writing a draft, then afterwards checking possible theoretical basis or contrary ideas before posting. While my musings never appeared academic, my process exposed me to academic articles. I started asking “why” very often. Over time, accepting practical methods or what I’d consider proven experience was no longer sufficient.

Second, I want to stay relevant in my senior years. There has been a rapid evolution in my favorite topics – digital transformation, sustainability and inclusion – and I wish to continue to be a part of the discussions. It helps that, when I told our RCBC Chairperson about my plans, she said it was a great idea.

Finally, the force (to learn) continues to be strong with this one. I have ran out of interesting short-term programs to complete. AIM gave me a huge break through a scholarship almost four decades ago, when I walked seven hundred meters from Ayala Avenue carrying a mid-sized duffel bag that contained all my belongings.

I have come back to AIM. And I am doing this with much gratitude in my heart.