FacultyNovember 26, 2021Laurs & Birdz: Sales Targets and Antiviral Drug LaunchResearch by: Sandeep Puri, Rakesh Singh, and Jatin Batra Abstract In October 2020, the managing director of Laurs & Bri...by AIM Research and Publication
FacultyOctober 26, 2021Philips India: Launch of New Air PurifiersResearch by: Neha Srivastava & Sandeep Puri Abstract Philips India is a leading player in the air-treatment products ma...by AIM Research and Publication
FacultyOctober 13, 2021Amazon Food: Biting into the Food Delivery Market in IndiaResearch by: Jones Mathew, Sandeep Puri, Darren Meister, and Maria Luisa C. Delayco Abstract Amazon.com, Inc. (Amazon) Indi...by Alumni Relations Office
FacultySeptember 27, 2021The Evaluation of Preference and Perceived Quality of Health Communication Icons Associated with Covid-19 Prevention MeasuresResearch by: Yogi Tri Prasetyo, Ratna Sari Dewi, Naiomi M. Balatbat, Michael Lancelot B. Antonio, Thanatorn Chuenyindee, Anak Agun...by AIM Research and Publication
FacultySeptember 20, 2021Impulse Buying and Financial Literacy Among Public Elementary and High School Teachers in the PhilippinesResearch by: Melvin A. Jabar & Ma. Luisa C. Delayco Executive Summary This paper primarily interrogates the assumption ...by AIM Research and Publication
FacultySeptember 15, 2021Google: Targeting the Healthcare Market with FitbitResearch by: Shamik Debnath, Sandeep Puri, Shalini Joshi, & Raul P. Rodriguez Abstract Alphabet Inc.’s Google LLC (Go...by AIM Research and Publication
FacultySeptember 6, 2021Acceptance of Wearable Fitness Devices in Developing Countries: Exploring the Country and Gender-Specific DifferencesReserch by: Shweta Pandey, Deepak Chawla, Sandeep Puri, & Luz Jeong Executive Summary The worldwide shipments of wearabl...by AIM Research and Publication
FacultyAugust 10, 2021Food Delivery Apps (FDAs) in Asia: An Exploratory Study Across India and the PhilippinesResearch by: Shweta Pandey, Deepak Chawla, & Sandeep Puri Executive Summary The changing lifestyles of consumers, incre...by AIM Research and Publication