Research by: Sandeep Puri & Chhagan Donode
Abstract
This case focuses on Zenchantment International’s president after he learns from the company’s talent director that a key account manager unethically won a US$80 million bid from Bifertenstock Pharma International, a leading pharmaceutical company, in collusion with the head of Bifertenstock’s purchasing group. Students can discuss the dilemmas the company president faces as he considers how Zenchantment should respond to the employee’s actions.
Learning objectives
The case discussions will help achieve the following learning objectives:
· Evaluate the potential consequences of unethical actions on various stakeholders.
· Analyze the role of leadership in addressing and resolving ethical dilemmas.
· Develop and implement policies that prevent ethical breaches and promote integrity.
To cite this case: Puri, S., & Donode, C. (2025). Winning a Rigged Bid: At What Price?. Harvard Business Publishing. Product #: 8790-HTM-ENG
To access this case: https://hbsp.harvard.edu/product/8790-HTM-ENG
