FacultyMay 21, 2021Cause-Related Marketing: Exploring the Difference Across Gen Y and Gen Z in IndiaResearch by: Shweta Pandey, Deepak Chawla, & Sandeep Puri Executive Summary Objective: There is an increasing global n...by AIM Research and Publication
FacultyMay 21, 2021DITO Telecommunity Corporation: Challenging Telecom Duopoly in the PhilippinesResearch by: Shweta Pandey, Sandeep Puri, & Babak Hayati Abstract Dito Telecommunity Corporation (Dito Telecom), the ers...by AIM Research and Publication
FacultyMay 21, 2021Sarva Pharmaceuticals in Cambodia: Fight or Fold?Research by: Sandeep Puri, Rakesh Singh, Raj Agnihotri, & Bindu Gupta Abstract In January 2020, Jai Prakash Chaubey,...by AIM Research and Publication
FacultyMay 14, 2021Tea Connect: Exploring New OptionsResearch by: Swati Soni, Sandeep Puri, Shweta Pandey, & Tina Jain Abstract Tea Connect, a chain of five tea cafés i...by AIM Research and Publication
FacultyMay 14, 2021Brewing Peace Philippines: Customer Relationship ManagementResearch by: Jose Gerardo Santamaria, Sandeep Puri, Maria Luisa Chua Delayco, & Rakesh Singh Abstract Brewing Peace ...by AIM Research and Publication
FacultyMay 14, 2021Social Entrepreneurship in the Context of Disaster Recovery: Organizing for Public Value CreationResearch by: Yanto Chandra & Arnil Paras Executive Summary Natural disasters often offer opportunities for grassroots...by AIM Research and Publication
FacultyMay 14, 2021B9 Beverages: From Start-Up to Scale-UpResearch by: Sandeep Puri, Shalki Goel, Sanchita Krishna, Babak Hayati, & Rakesh Singh Abstract In May 2018, B9 ...by AIM Research and Publication
FacultyMay 14, 2021Netflix: Hustling for More in India’s Crowded OTT SpaceResearch by: Dominique Turpin, Shalini Joshi, Shamik Debnath, Siddhant Puri and Sandeep Puri Abstract Netflix’s July 24, ...by AIM Research and Publication